FONCY Website
"Annual Report" - 2003

Background and Aims
The idea to create a web presence for FONCY came in the summer of 2002 during discussions between John Landamore, Richard Bland and Paul Standley. A concept was developed in the second half of 2002 and after receiving the blessing of Academy Director Sammy Morgan, the resulting website,, was launched early in January 2003. Paul Standley manages the website from Cologne.

The aim of the website is to increase awareness of both the Norwich City Academy and FONCY via a web presence, with this increased awareness ultimately resulting in increased funding and support of the Academy. (It also provides a lot of fun and involvement for a remote Norwich City fan in Cologne;-))

The content and "look and feel" of the site have matured over the course of its first year. The major content components are:
- Regular match reports, photos and previews at Under-19 level
- Match reports and photos of reserve team games from an Academy viewpoint
- Tournament reports from all levels
- Background information on the Academy (from Sammy Morgan)
- Promotion of FONCY fundraising activities (Auctions, Coffee mugs, etc.)
- Special reports - e.g. The FONCY auction at the Open Day, The Lyngby Cup - full reports from Denmark, "A Sunday at Colney", etc.
- Various news items from the Academy, including coverage of international appearances
Any content that might be considered of a "sensitive" nature (injuries, news items on younger age groups, etc.) are referred to Sammy Morgan before publication.

Over 12,000 "visits" had been registered by the end of October 2003. Average visits per day have increased from around 30 early in the year to over 50 in September and October. While these figures include a percentage of network traffic, the trend is clearly in the right direction. For up-to-date statistics visit

The site is hosted by, who have provided an excellent service. Hosting costs were around 50 in 2003 and will rise marginally in 2004 due to increased disk capacity requirements. These costs are currently sponsored by the webmaster.

The website lives from being up-to-date and that is only possible due to the help several people: Andy Blofeld at Colney for statistics and Richard Bland and Michael Fields for further match reports. Also, Sammy of course for his support. By far and away the most input to the site is provided by the one and only John Landamore. Thanks, John!

FONCY is probably unique in English football in it's significant and integrated support role of the Academy of a professional club. Equally, it is unlikely that another Academy set-up has similar web coverage as that now provided for Norwich City.

Having set the groundwork in 2003, the next steps for the FONCY website in 2004 will include:
- Continue to increase awareness via "normal" publicity, web-links, etc.
- Consideration of sponsorship/fundraising opportunities which would need to be coordinated with existing FONCY sponsorship work
- Continue improvement of content and "look and feel" of the site.

Paul Standley
FONCY Webmaster
November 2003